Is pandan becoming the new trendy Asian flavor? Will it join matcha and ube in that category? While the article that mentioned this focused on the Bay Area’s extended Silicon Valley region (which is heavily Asian), I am think this is a trend that could go nationwide.
First, for those who don’t know, what is Pandan? It is a flavor that comes from the leaves of the Pandanus amaryllifolius plant. I am most familiar with it in the Filipino dessert of Buko Pandan. Living around a lot of Vietnamese Americans in Silicon Valley, I also developed a taste for pandan waffles. It is used widely through southeast Asia. The dessert shown above is from Thailand.
As with the article, I have seen pandan appear in more places and included in things like a buko pandan latte. Like with many Asian things that go trendy, I have mixed feelings. It is great to have representation, but being “trendy” can lead many to completely ignore cultures that created that trendy thing. Also, like with ube, I would be concerned with huge demand increases causing problems with suppliers.
So will it become popular beyond Asian communities? The Food Network already has a page on Pandan. Healthline’s page on Pandan touts possible (yet unproven) health benefits. I guess we’ll see.
(photo credit: Peachyeung316 licensed under the Creative Commons Attribution-Share Alike 4.0 International license..)





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