Saving the world, one undergarment at a time…

Posted on November 12, 2007 by jozjozjoz

Former 8Asians contributor Min Jung Kim wrote in with this truly innovative idea to save the world, save the whales, and stop global warming in its tracks.

Check out The My Hashi Bra (or The My Chopsticks Bra), which according to pinktentacle, is an attempt by Triumph lingerie company to BOOST AWARENESS OF ENVIRONMENTAL ISSUES. (Emphasis mine.)

The article says:

It features a pair of cups that resemble bowls of rice and miso soup, and a set of collapsible chopsticks that tuck into either side.

Triumph unveils the My Chopsticks Bra as Japanese consumers are becoming more aware of the negative impact that disposable chopsticks have on the environment. While it is becoming increasingly trendy for people to reduce waste by carrying around their own reusable chopsticks, Japanese consumers still go through an estimated 25 billion pairs (90,000 tons) of disposable chopsticks each year, which amounts to 200 pairs per person.

Funny enough,the lingerie company, Triumph Lingerie Japan, is an offshoot of parent company: Triumph Lingerie, which is based in Germany.


Squidoo reports:

The Japanese branch of Triumph Lingerie is known worldwide for their extreme innovations. Two of their most interesting bras are shown in the photos to the right. First, a bra that converts into a shopping bag! This is no joke, it was intended to bring attention to the huge numbers of plastic shopping bags that are thrown away every year.

So, Triumph created a bra with dual functions.

Second, a bra that has built in heat retention pads that can be warmed in a microwave, it is known as the Warm Biz Bra. It is not known if these are marketing successes, but they certainly do bring Triumph Lingerie a great deal of attention and free press.

Is there any kind of “dual function bra” you’d like to see them come up with???

No fair in the ladies having all the fun. Or as Brian says:

What about something for men? How about some My Chopstick Jockstraps.

More coverage: ITN, Spluch, Gizmodo, Coolest Gadgets, Inventor Spot, Salon

More pictures: Reuters, Iza!

Photo Source: Iza!

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About jozjozjoz

jozjozjoz is a taiwanese-american gal who lives and blogs underneath the hollywood sign and who doesn’t clean her fishtank unless the fish starts to do the backstroke. she is also able to leap tall buildings in a single bound, but cannot stop from bumping into door handles, cabinet doors, and anything else that protrudes or has a sharp edge. she does not run with scissors for this same reason. she can pet the fur off a dog but don’t ask her to go anywhere near a horse. or a moth. or a roach. her dealings with L.A.’s finest (aka the parking violations department) are legend, as are her giant sneezes. Other than the two too many joz’s, jozjozjoz is a perfectly normal, relatively sane individual who defies the odds, reaches for the stars, and carries moonbeams home in a jar. She’d rather be a fish… but not in her own dirty fishtank. http://www.jozjozjoz.com
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