This recent Microsoft TV commercial features a cute four-and-a-half Asian American girl named Kylie. Kylie is pitching how easy it is to take photos from her digital camera to her PC, fix the photos and upload them to share to her family members using Windows Live Photo Gallery, since it’s a commercial after all.
Nothing too revolutionary here, but I think it’s great that Microsoft is mixing it up and showing men, women and kids of all ages, races, creeds and religions, especially in its fight against Apple’s I’m a PC campaign. But why did they choose Kylie, besides the fact that she is, of course, adorable? Can Kylie really do all of those things with the PC at her age? “She’s Asian, of course she did it on her own,” replies a recent snarky YouTube commenter. “Being smart is in the genes.”
