Would You Like a Japanese Whopper with your Windows 7?

Posted on October 28, 2009 by John

windows7_whopperWindows 7 launched worldwide this past Thursday, but in what has to be one of the strangest, most bizarre cross promotions I think I have ever come across, Microsoft teamed up with Burger King in Japan to promote Windows 7 by offering the 7 layer Whopper – that’s seven beef patties. The whole burger is about 2,000 calories, all for about 777 Yen, or about US$8.50. But what does a Whopper have to do with Windows 7? I s Burger King is going to be selling copies of Windows 7 at their stores? And it’s not like I’m more interested in upgrading to Windows 7 because Burger King is running this promotion; I guess the only value for Microsoft is that it gets some free press. [EDITORS NOTE: Like, you know, this blog post.]

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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