So the premise sounds great enough: hey, we’re Budweiser and it’s the World Cup! Hey, people all over the world watch various versions of the show Big Brother and we have a presence on YouTube! Let’s klooge everything into a global marketing campaign and have the Bud House, where one super-fan of every nation representing a World Cup team can live in a giant house! Sure, when their team loses, they’re ejected from the Bud House — making this nothing like Big Brother at all — but who the fuck cares: Soccer! Beautiful people in jerseys! Drama! Alcohol, thanks to the refreshing taste of Bud Light!
Unfortunately, all the Craigslist North Korea ads asking for sexy soccer web show babes went unanswered, so the representative for North Korea was answered by Daniel, a guy from Minnesota who’s parents fled from North Korea to South Korea. And because of that, Daniel becomes less a representative of North Korean football as much as he becomes an American representative of North Korea.
All well and good if this were an Asian American Studies class, but this is the Bud House, where sexy people from Argentina and Holland and Ghana are there to talk soccer, not social-political relations. But it’s bound to happen, and it does when Maria, the representative of Greece just can’t understand why North Korean Daniel is cheering along with South Korean superfan Dov after South Korea’s preliminary win over Greece.
Soccer rivalries with subtle racial overtones on what is the world’s most expensive online reality show? Sounds like a perfect time for the smooth taste of Bud Light!
(Hat tip: Reality Blurred)
