Amit Gupta, founder of popular camera website Photojojo, has been diagnosed with Acute Leukemia, and is appealing to South Asians on the Internet to get swabbed for a possible bone marrow match. The National Bone Marrow Registry has 9.5 million records on file, yet the chances of someone from South Asian descent of finding a match are only 1 in 20,000. Author Seth Godin has also offered $10,000 to the first person who is a match for Amit.
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