Asian American Commercial Watch: Citi Simplicity Card

Posted on October 17, 2011 by John

http://youtu.be/nPZPkIpIt1I

When I first saw this commercial for the Citi Simplicity credit card, it reminded me of one of those movie theater announcements right before the movie trailers and the movie is going to be shown. I’m not sure the commercial is all that effective in conveying the convenience of the card, but the main actress portrays a somewhat sympathetic makeup artist trying to make due on a remote movie shoot. Given the perceived remoteness of the movie shooting location, I’d be surprised if any credit card is taken there. I sometimes wonder how companies come up with some of their commercial ideas… I think Conan O’Brien’s American Express ad is something a bit more compelling.

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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