Asian American Commercial Watch: Hank Chen In Verizon’s 4G LTE Campaign

http://youtu.be/jA0RmFqA0qo

In August, as part of our post on Top 5 Gay/Lesbian Asian Channels On YouTube, 8Asians highlighted Hank Chen. Now, Chen is part of Verizon’s online campaign for 4G LTE, highlighting Verizon’s speedy next generation network.

One of the interesting things is that Chen was partially selected as one of the spokespersons due to his popular YouTube presence. I had blogged in August that the New York Times had reported the obvious – that Asian Americans have used YouTube as a more direct channel for reaching an audience that they haven’t been able to do through traditional media. Kind of neat to see that Chen’s online efforts have translated into a paid opportunity! You can catch Chen’s other online spots visiting D.C., Baltimore, Boston, and Philly. Hopefully in the near future, we’ll be seeing Chen in a broadcast Verizon spot like Jared Asato.