Taiwanese Golf Superstar Yani Tseng Well-Known in Asia But Not US

At just 22, Yani Tseng is the youngest golfer (man or woman) to win five major titles. Currently playing on the LPGA tour and ranked as the world’s no. 1 female golfer, Tseng is ridiculously famous in Taiwan and China where she is treated like a superstar. But here in the States, she’s much less well-known. “Tseng’s fame in Asia dwarfs her profile in the United States, which raises the question: in an increasingly globalized world, does it matter if the brightest stars shine in the East or West? Robert Thompson, a professor of mass media and popular culture at Syracuse, said, ‘We have this prejudice that it does not matter if you’re huge anywhere else, that the only real sign of success is if you’re famous in the United States….If I were advising her, I don’t think I’d put being famous in the United States at the top of my list. When you’re really famous in Asia, there are billions who know you, compared to millions in the U.S.'” As a female and an Asian, the odds for superstar status in the US are against her, but it seems like Tseng is gonna keep fighting for the fame.

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East Coast Chinese American. I like thick-skinned dumplings and hard-covered books.
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