Asian American Commercial Watch: Bank of America’s Uwajimaya profile

Posted on December 23, 2011 by John

http://youtu.be/EZVycYwiJN8

I saw the thirty second version of this Bank of America commercial while watching cable news this past week, and was blown away. The commercial is about a small Seattle-based Asian grocery and gift store chain Uwajimaya and about how they got started. The store was started after World War II by a Japanese American, after this profiled woman’s father was able to get a loan from Bank of America.

I think this is definitely the first commercial I have ever seen that has even mentioned or alluded to the Japanese American concentration camps. If I were a Japanese American and saw this, I think this commercial would just win me over to bank at BOA.

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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