Recently, ZTE the world’s 4th largest smartphone OEM, announced that it was making ZTE the official smartphone of the Houston Rockets for the 2013-14 NBA season:
“As part of the partnership, ZTE will have an opportunity to engage directly with the fans of the Rockets around the world through a variety of avenues, including key Rockets events, television and digital exposure, and customized in-game activation …”
You’ve probably never heard of ZTE. I barely had heard of them prior to me joining the company. Even though ZTE is the 4th largest smartphone OEM, outside of the Chinese domestic market, a lot of ZTE’s phones are white-labelled under a carrier’s brand. Of course, the Houston Rockets are very well known in China due to Yao Ming’s tenure on the team, but this deal looks like it is focused on the U.S.
According to a news report, Chandler Parsons has also signed an endorsement deal with ZTE. Which makes me ask, why not Jeremy Lin? Maybe Lin is going to endorse (or maybe not due to the ZTE-Houston Rockets deal) Taiwan-based HTC?
