Asian American Commercial Watch: TRUECar.com | A Better Way

Posted on November 15, 2013 by John

http://youtu.be/YTcOrqYTM4Y

I saw this television ad recently for this website/company that I had not heard of before – TRUECar.com, highlighting several women seeking to buy a new car, including an Asian American one. I guess the site is aimed at women who don’t like to negotiate for a car price, as one women simply states: “I don’t need to bring a dude with me” [to the car dealership]. Kind of sad how the auto industry built this reputation for negotiations over an automobile’s price. I wonder if women find this ad a bit condescending? To me, it comes across a little that way.

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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