http://youtu.be/YTcOrqYTM4Y
I saw this television ad recently for this website/company that I had not heard of before – TRUECar.com, highlighting several women seeking to buy a new car, including an Asian American one. I guess the site is aimed at women who don’t like to negotiate for a car price, as one women simply states: “I don’t need to bring a dude with me” [to the car dealership]. Kind of sad how the auto industry built this reputation for negotiations over an automobile’s price. I wonder if women find this ad a bit condescending? To me, it comes across a little that way.
