8$: Caffe Borsa: Single Serve Pour-Over Coffee

8$ is a series which occasionally highlights interesting crowdfunding projects. Every day, the 8Asians team is inundated by many worthy pitches. We are unable to highlight every one that comes our way, or even the ones we might individually support. The projects selected for 8$ are not endorsements by 8Asians. (To be considered for 8$, we highly suggest you not harass the writers or the editors of 8Asians.)

WHO: Scott Won Choi and Jim K. Song for Caffe Borsa. (See their entrepreneurial profile from OC Register this past week)

WHAT: Kickstarter project: Caffe Borsa: Single Serve Pour-Over Coffee (no machine required!)

Although Caffe Borsa is already on the market (available at Whole Foods or on Amazon in Premium Sumatra, Premium Guatemala, or Decaf), their customers have been asking for flavored coffees. This Kickstarter campaign has been launched so that they can develop a more advanced filter which will allow them to bring new flavored/blended coffee lines to the market.

WHEN: Deadline to contribute is Wednesday, Dec 18, 8:18pm PST.

WHY:

Scott Choi and Jim Song are two co-founders, who are passionate coffee and tea connoisseurs. We thought that conventional single serve coffee system was cumbersome and expensive as well as bad for the environment. We believe that coffee should be enjoyed without boundaries.

What is Caffe Borsa Hand Drip Coffee?
Caffe Borsa Hand Drip coffee is made using a special paper material technology, “Borsa Filter,” designed to create gourmet-quality coffee in your cup, each and every time. The speed at which the water slowly drips through the filter has been scientifically perfected to ensure each cup has the ideal coffee flavor.

• Benefit #1: Convenience
  No messy & difficult machinery. No storing filters, and No decanters to clean. No pressure to brew within 2 weeks from purchase, and No hassle to store in a vacuum container – It’s already air-tight & sealed. No need to worry about spooning the right portion size of ground beans every time.
• Benefit #2: Portability
  Great for the office, for traveling and even in the great outdoors
• Benefit #3: Green
  How many cups do you actually drink out of a 1 lb. coffee bag before it goes stale? With Caffe Borsa Single Serve Hand Drip Coffee, there is no waste of beans. Since you brew a single cup on demand, Caffe Borsa coffee is always fresh, and there is no need to keep the “over-brewed” coffee warm in a coffee pot and waste electricity for hours at a time. The Borsa filter and box are also recyclable.

With Caffe Borsa Hand Drip Coffee, You Can Skip All Of These Steps:

How does it work?
As you saw in our introductory video above, you pour hot water into the drip filter, and it brews the coffee beans as it’s dripping, so when you remove the filter from your cup, the coffee is already finished. All you need to do is drink. The difficult steps have been removed by the nature of our “Borsa Filter” technology.