Asian American Commercial Watch: TrueCar.com | No Buyer’s Remorse

Posted on January 10, 2014 by John

http://youtu.be/xrY16_qX4rk

8A-2014-01-10-TrueCar-ScreenshotI saw this TV ad during Monday Night Football when the San Francisco 49ers were playing their last regular season game in Candlestick Park against the Atlanta Falcons.

The last TrueCar commercial I saw also had featured an Asian American woman, but this commercial highlights a whole family. Living in the San Francisco Bay Area, I wonder if this was a locally targeted ad given the high concentration of Asians and Asian Americans living in the area or a national ad.

Since I drive my cars until they die (my last car, a Toyota Camry, had 237,000 miles on it), I probably won’t be using TrueCar.com anytime soon.

About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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