From what I recall, I first heard about Asian and Pacific Islander American Vote (APIA) (“…a national nonpartisan organization that works with partners to mobilize Asian Americans and Pacific Islanders in electoral and civic participation”) when I had attended the 2012 Democratic National Convention (DNC) and met Christine Chen, the Executive Director.
Since the November 2014 mid-term elections are coming up, APIA is spreading the word about voting. As part of that effort, APIA is posting a series of YouTube-based Public Service Announcements (PSAs) of “Rock the Vote” with well known Asian Americans, including Kelly Miyahara of “Jeopardy”, reporter Richard Lui of NBC and MSNBC, actor Dante Basco, and actress Kelly Hu:
The hashtag for the campaign is #TURNOUTFORWHAT – I’m assuming because many people don’t vote in non-presidential years, but they are just as important, if not more so, than presidential year elections.