Asian American Commercial Watch: Yamaha Piano Red Envelope Commercial

Posted on November 27, 2019 by John

https://youtu.be/QNzBryVvtwg

When I saw this television commercial recently by Yamaha, I felt like Yamaha is really targeting and reinforcing the Asian stereotype that we all play the piano or violin. LOL!

But seriously, it was only after watching the commercial on YouTube and seeing the title of the video as ‘Yamaha Piano Red Envelope Commercial’ did I realize that this was directly targeting Chinese Americans, or more broadly, East Asians, since giving red envelopes is very traditional, especially during the Lunar New Year. There is a specific Mandarin version of the commercial as well.

Nevertheless, it’s nice to see a happy Asian American family in a U.S. television commercial, especially with the kid seemingly enjoying playing the piano.

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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