https://www.youtube.com/watch?v=3ICS0muLCWw
This ad for Facebook’s Portal was an pleasant surprise. I loved how it showed three generations of an Asian Americans. Showing that Asian Americans is a good way to slowly chip away at the perpetual foreigner stereotype. I also liked how they were doing something “Asian,” making what looks like dumplings. The tattoo surprise was funny and unexpected.
A minor downside was that it did seem that the Mom/Daughter was stereotypically uptight. While many Asians and some Asian Americans might think tattoos are in poor taste, I do see Asian Americans of different ages with tattoos, plus tattoos are an ancient Pacific Islander tradition. I didn’t get a sense that the tattoo meant anything – would like to hear about it if one of you knows otherwise.
The ad was put together by ad agency TBWA\Chiat\Day for Facebook’s #sharesomethingreal campaign advertising their Portal video calling device.
