FEATURE: TEDx’s Jen Fontanilla

By Sarena Yu

Jen Fontanilla is a certified money coach, TEDx speaker, and author who defies conventional knowledge. Proud of her Filipino heritage, she has carved out a unique space for herself as a mentor and guide. With a remarkable 25-year career in graphic design and nearly two decades in the financial industry, Fontanilla is on a mission to show creative professionals that they don’t have to choose between their passion and financial stability. 

Fontanilla’s story began with a traditional path. Originally pursing a medical degree, she believed that a stable, well-paying job was the only way to achieve financial stability. However, she wasn’t passionate for healthcare and harbored a deep desire for the arts. Yet, like many aspiring artists, she was concerned about the “starving artist” stereotype-a narrative that discourages creatives from pursuing their passions full-time. 

The turning point came when Fontanilla observed her friend engaged in stock trading. An astonishing revelation ignited her desire to understand personal finance. She realized that financial literacy could liberate her and others from the constraints of conventional career paths. Motivated by a new perspective, she embarked on her career as a financial advisor and became a Certified Money Coach.

Fontanilla’s approach blends financial strategies with mindset and spirituality, using concepts like the Law of Vibration and gratitude to transform how creatives view their finances. She helps them see finances not as a burden, but as empowerment for creatives. 

Fontanilla’s approach also challenges conventional financial advice that often tells people to cut back and feel fear when approaching finances. Instead, she encourages creative professionals to align their financial strategies with their artistic values, transforming money from a burden into a boost for their artistic growth and personal fulfillment. Fontanilla’s work is a testament to the fact that with the right perspective and tools, it’s possible to enjoy life with financial success without sacrificing the joy of creativity. 

Jen Fontanilla’s commitment to blending creativity with financial wisdom is truly inspiring. Fontanilla will be sharing her insights with young people at the upcoming STEAM Fair on September 28th at Diamond Bar High School, where she will be speaking. It’s a fantastic opportunity to gain valuable advice and be inspired by one of the leading voices in financial literacy for creative professionals.