Asian American Commercial Watch: The Year of the You – TurboTax

Posted on April 22, 2014 by John

http://youtu.be/veBYze8C6VQ

Turbo_Tax_commercial_AM_WFI’m a TurboTax user and fan since using the annual service online since 2000. I’ve already finished my taxes (early this year!), but it’s no susprirse that Intuit is advertising TurboTax given we are at the height of the tax season.

So I’ve seen a shorter version of this TurboTax commercial on TV lately and what struck me was the mix raced couple of an Asian American man with a white women (AM/WF) getting married and being a couple. As I have blogged before, the most common interracial couple to be depicted in television commercials (and I am sure in television shows and movies), has been the White Male / Asian Female (WM/AF) couple. The most recent AM/WF that I had blogged previously before was this odd, but funny Old Spice commercial.

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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