Asian American Commercial Watch: Simon Premium Outlets® – Bold Summer Looks

Posted on September 15, 2015 by John

https://youtu.be/MiaqkrLtpc8

Although we’re nearing the end of the summer, I’ve only recently noticed this Simon Premium Outlets tv ad:

AACW_Simon“At Simon Premium Outlets®, there’s always something new to discover. Check out our new Simon Premium Outlets commercial, and visit a property near you for shopping that’s always worth the trip.”

I was wondering if maybe Simon had in mind targeting Asian Americans or Asian tourists looking for a good deal, or if this actress was casted race-blind? Or maybe Simon just advertises with attractive women in their ads, regardless of race.

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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