Asian American Commercial Watch: Google’s Android: Monotune

https://youtu.be/xLhJIFC8xkY

During this year’s Grammys, Google debuted a new Android commercial called “Monotune”:

“A piano has 88 keys. Each one is different. But what if they were all the same? To find out, we took apart a piano and reengineered it so that it only plays one note: Middle C. Be together. #NotTheSame”

Ji-Yong Kim is the pianist in the commercial:

AACW_Android_Monotune-Ji-Yong Kim“The commercial features Ji playing two pianos, one of which has been tuned entirely to middle C. It’s sort of a high-concept jab at Apple and tied to Android’s slogan of “Be together, not the same.” But honestly, about the only thing that matters is Ji’s high-speed rendition of the third movement of Beethoven’s “Moonlight Sonata.””

Ji has been playing piano since he was five, and professionally for 15 years.

 

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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