By Sarena Yu
Jen Fontanilla is a certified money coach, TEDx speaker, and author who defies conventional knowledge. Proud of her Filipino heritage, she has carved out a unique space for herself as a mentor and guide. With a remarkable 25-year career in graphic design and nearly two decades in the financial industry, Fontanilla is on a mission to show creative professionals that they don’t have to choose between their passion and financial stability.
Fontanilla’s story began with a traditional path. Originally pursing a medical degree, she believed that a stable, well-paying job was the only way to achieve financial stability. However, she wasn’t passionate for healthcare and harbored a deep desire for the arts. Yet, like many aspiring artists, she was concerned about the “starving artist” stereotype-a narrative that discourages creatives from pursuing their passions full-time.
The turning point came when Fontanilla observed her friend engaged in stock trading. An astonishing revelation ignited her desire to understand personal finance. She realized that financial literacy could liberate her and others from the constraints of conventional career paths. Motivated by a new perspective, she embarked on her career as a financial advisor and became a Certified Money Coach.